Hey, Robson here 👋
I'm a Product Designer based in Brazil.

Currently, I lead the design efforts at Firehouse Subs, crafting cravable user experiences that keep people coming back for more. 🚀

I’m a Senior Product Designer with 7+ years of experience. My main focus is on product strategy and data-driven decision making, leveraging my Software Engineering background to craft user-centered solutions. Over the years, I've worked on various B2C and B2B products, mostly in the retail and food service industries.

Currently, I lead end-to-end product design efforts at Firehouse Subs, a US-based food chain with more than 3 million active users across its digital channels, where I collaborate daily with cross-functional teams to design scalable, accessible, and data-informed experiences.

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